‘Snail Mail’ : Event Promotion Works !
For a recent commission Tangible Result’s Invitation Design and ‘Snail Mailing’ to key Client prospects added 20 good new Client Sales prospects into the exhibition mix – in addition to significantly increasing awareness of the Client’s offering to top prospects.
Tangible Result’s technique and the fact that Printed Mail’s B2B Open Rate is a multiple of email helped here !
Contact Tangible Result to discuss how to get the following steps working for you.
√ Posted Event Invites And Entitlement Vouchers – Tangible Result Designed Customer Social ‘Get Together‘ ‘Snail Mail‘ Invites To Maximise Results From Campaign ‘Click-Throughs‘ & ‘Multiple Opens‘ !
√ Stats Analysis, Research & Strategy Review – Full ‘Click-Through’, Multiple Open & SEO Analysis conducted, Key Sales Leads Profiled Including Email & Telephone Contact Detail For Follow Up
√ Contact Databases Developed :Key Contacts Researched & Added For And From Campaign
√ Interesting Content Marketing & Blog : Well Crafted PR Ensuring Your Key Strengths Well Appreciated
Of course, the ‘Snail Mail’ success was enabled by generation and use of ‘Click Through’ database from the preceding Tangible Result In-Bound Multi-Channel Digital Marketing Campaign having :
√ Exhibition Digital Newsletter Campaign : Updated Interesting Content + Event Newsletter Series Broadcast
√ Optimised SEO Across Media Channels – Efficient Website & Keyword Spreadsheet Updated For Event
√ Increased Chatter On Social Media, Forum & News Sources : Interesting Coordinated Copy And Keywording For LinkedIn, Facebook, Twitter, Market Sector Forums & News Sources
√ YouTube, Webinar & Conference Presentations : For Next Campaign Are You Considering ?
Contact Tangible Result to Fire Up the above components you are missing !